VC Poker Changes Loyalty Point Score
January 19, 2008
VC Poker’s Action Point loyalty point redemption store is being replaced by a point redemption store from Initial Poker within the next 12 weeks, according to an announcement this week.
This is excellent news for VC Players and for players on VC poker licensees as both will soon be able to cash in their player points for a wide range of products ranging from poker chips and cards to iPods and Plasma TV’s. The orders will be fulfilled from dedicated warehouses located in the UK and The Netherlands.
The software powering Initial Poker’s stores was developed specifically for the gambling industry to offer seamless transactions from sites’ player databases to Initial Poker’s e-commerce platform. Other clients of Initial Poker include Poker Heaven, Purple Lounge & Betfair.
Lee Ferris, marketing manager for VC Poker said “We’re pleased to rollout a new and improved Action Point Store to our loyal customers offering a wide range of goods exclusive to VC Poker. Initial Poker delivers top notch merchandise with an outstanding commitment to customer service and we’re pleased to partner with them to deliver an exceptional Rewards experience for our valued clientele.”